Commercial instinct.

System thinking.

Connecting what's not obvious.

25 years building and growing businesses in Thailand - from launching Apple accessories to deploying AI in FMCG general trade. I bridge commercial strategy and data to create decisions that actually move things forward.

See my writing

25+

Years of commercial experience

Languages spoken

Industries covered

Tier-1

MNC clients served

Latest Posts

AI First Strategy: Why It's a Mindset, Not a Tool.

Cultural Intelligence

Same Rules. Different Treatment. Why Great Leaders Know the Difference.

Career Highlights

AI & Image Recognition

Spearheaded Thailand's deployment of AI and image recognition for one of the world's largest FMCG companies in general trade — delivering live data streams, dashboards, and field insights. (2024–ongoing)

> 40% Annual Growth

Delivered rapid scale-up at Koan Co. through GTM optimisation, channel restructuring, and multi-tier pricing strategy during a critical expansion phase.

First-to-Market Launches

Pioneered Apple accessories distribution in Thailand as employee #2. Multiple firsts — power banks, Parrot drones, branded cables — ahead of mass adoption.

"I don't come from a technical BI background — and that's intentional. My path here was through systems thinking, commercial logic, and 25 years of pattern recognition across startups, multinationals, and everything in between."